Photo: S4chin Parmar / Google MapsHotels for 100% Optical 2027 at ExCeL London
100% Optical 2027 runs 27 February to 1 March at ExCeL London, London. 11,000+ optical professionals
- Free-cancellation rooms
- Lock today's hotel rate
- Company invoice
- Book rooms for your team
Where to stay for 100% Optical 2027: the closest hotels to ExCeL London are in Royal Docks and Canary Wharf, with Stratford a short ride away. Rooms near the venue sell out first, so book a free-cancellation rate early. Add your company name and tax number at checkout for an itemised company invoice.
100% Optical, the UK's largest optical event, returns to Hall N9 at ExCeL London from Saturday 27 February to Monday 1 March 2027. Organised with the Association of Optometrists (AOP), it brings eyewear, contact lenses, clinical technology and practice business together, with more than 250 exhibitors, over 110 hours of CPD, daily catwalk shows and the Love Eyewear Awards on the opening Saturday. The organiser cites more than 11,000 delegates from the UK and abroad, and 100% Ophthalmology runs alongside on the same pass. Because the show opens on a weekend, many optometrists, dispensing opticians and practice owners travel in on the Friday or Saturday, so weekend hotel nights near ExCeL are worth booking early. The Royal Docks, Canary Wharf, Stratford and central London near the Elizabeth line all work as bases for 100% Optical hotels. This page shows live rates near ExCeL for your dates; your delegate pass comes from the organiser and is separate from your hotel booking.
Popular areas for attendees: Royal Docks · Canary Wharf · Stratford · Central London (Elizabeth line).
- London hotels for 100% Optical sorted by distance to ExCeL London, from the Royal Docks to Canary Wharf, Stratford and central London
- Live rates for 27 February to 1 March 2027, with dates you can change for a single CPD day, the Saturday awards night or the full three days
- Free cancellation rates shown where the hotel offers them, useful while your practice rota for the weekend is still being set
- An itemised invoice emailed at booking, plus a group quote within 24 hours via our enquiry form for practice teams and exhibitor staff
Event at a glance
- Dates
- 27 Feb to 1 Mar 2027
- Venue
- ExCeL London
- City
- London, United Kingdom
- Airport
- LCY
- Attendance
- 11,000+ optical professionals
Live rates near the venue
Hotels near ExCeL London for 100% Optical 2027
Free cancellation first
Flexible rooms prioritised so plans can change without penalty.
Company invoice
Itemised invoice billed to your company, emailed the moment you book.
Stay close to the venue
Hotels ranked by walking distance to the halls.
Lock today's rate
Reserve at the current price and book several rooms for the team.
Plan your stay
Rates shown for a 3 night stay, Fri, Feb 26 → Mon, Mar 1, arriving the day before the fair opens, or choose your own dates above.
Hotel rates near major event venues rise as the dates approach and the closest hotels sell out first. Booking a free-cancellation rate early locks the price with no downside.
On the map
The venue, your hotel options and where to eat, all in one view. Tap the map to explore it full screen.
Booking hotels for a team or company?
Book several rooms near ExCeL London, keep every stay on a free-cancellation rate, and add your company name and tax number at checkout to receive an itemised invoice for your accounts, emailed the moment you book.
- Itemised company invoice, emailed instantly
- Bills to your company name and ABN / VAT / tax number
- Free-cancellation rates prioritised for changing plans
- Book multiple rooms for the team in one place
Send this page to colleagues so everyone books their own room near the venue, all at today's rate.
Exhibiting or sending a team? Tell us how many rooms you need and we will send a personalised quote within 24 hours, with the distance from every hotel to ExCeL London. If the closest hotels are nearly full, we split your team across neighbouring hotels a few minutes apart. Corporate accommodation for 100% Optical
Free 100% Optical Insider Guide
Do 100% Optical the easy way. Get our curated guide, plus first access to near-venue rooms before they sell out.
- The best hotels within walking distance of the venue
- Where to host clients for dinner near the halls
- How to beat the sold-out fair-week rooms
We'll email your guide and occasional 100% Optical hotel deals. Unsubscribe anytime.
Need to expense this trip? Business invoices available at checkout.
Where should you eat during 100% Optical?
ExCeL sits in the docks, but the Elizabeth line puts serious dining 15 minutes away. Book the client dinner in town and keep the dockside gastropub for post-show pints.
Photo: Da Terra / Google MapsDa Terra
Latin American-Italian tasting menus
Bethnal Green, ~25 min from ExCeL via Elizabeth line
Rafael Cagali's two-star room in the old Bethnal Green Town Hall: East London's most impressive client-dinner ticket and the closest two-star to the Royal Docks.
Tip: Last seatings ~8pm: leave the show floor by 7. Book before DSEI/WTM week.
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Photo: Galvin La Chapelle / Google MapsGalvin La Chapelle
French-Mediterranean
Spitalfields, Elizabeth line from Custom House (~15 min)
A soaring converted Victorian chapel holding its Michelin star since 2011: one of the easiest genuinely impressive rooms to reach from ExCeL.
Tip: The set lunch is strong value for a starred room between sessions.
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Photo: Max Gruber / Google MapsRules
Traditional British · since 1798
Covent Garden, ~30 min from ExCeL
London's oldest restaurant: game in season, steak and kidney pie year-round, beneath gilded art-crammed walls. The definitive old-London experience for international colleagues.
Tip: Upstairs cocktail bar for a pre-dinner martini; book evenings.
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Photo: The Hiwaymann / Google MapsSt. JOHN
British nose-to-tail
Smithfield, Elizabeth line to Farringdon (~15 min)
Fergus Henderson's whitewashed smokehouse has defined modern British cooking since 1994: Michelin-starred, unfussy, and beloved by every chef you'll meet.
Tip: Roast bone marrow and parsley salad; zero dress-code anxiety.
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Photo: The Fox, Excel / Google MapsThe Fox Excel
Gastropub
Royal Victoria Dock, 2 min walk from ExCeL's west entrance
A converted tobacco warehouse beside the ExCeL entrance: the default for post-show pints, casual client catch-ups and decent pub food without leaving the docks.
Tip: Slammed within an hour of halls closing: grab a table before 5:30pm.
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Photo: Izzie Peskett / Google MapsWatchHouse Cabot Place
Specialty coffee
Canary Wharf, one Elizabeth-line stop from Custom House
The polished specialty roaster's Canary Wharf outpost: excellent espresso and laptop-friendly seating, the best serious coffee minutes from ExCeL.
Tip: Before 8:30am on show days to beat the Wharf commuter rush.
Open in Google MapsAfter the halls close: London
Client dinner, team night out or a free day after 100% Optical: bookable experiences in London, same account, same checkout.
While you're in London
Few cities pack more world-class sport and entertainment into a business week than London, from Premier League nights to West End-scale arena shows.
Premier League football (Arsenal, Chelsea, Spurs, West Ham)
With several top-flight clubs inside the city, there is usually a Premier League fixture within reach on any given trip during the season.
Find ticketsWimbledon Championships
The world's most famous tennis tournament is a bucket-list experience, and the daily ticket queue makes it possible even on short notice.
Find ticketsNFL London Games
Regular-season NFL games at Tottenham Hotspur Stadium and Wembley give US-facing travellers a familiar spectacle with a London twist.
Find ticketsThe O2 Arena concerts
One of the world's busiest arenas, The O2 almost always has a major artist, comedian or show on during your stay.
Find ticketsSix Nations rugby at Twickenham (Allianz Stadium)
England's home Six Nations matches are huge occasions, and hospitality packages suit client entertaining perfectly.
Find ticketsFixtures recur each season; exact dates for your fair week are confirmed at ticket search.
How do you get to 100% Optical?
From London airports
- London City Airport (LCY) is the closest airport: ExCeL puts it a 15 minute walk away or a short journey by DLR, bus or taxi, with flights to more than 30 destinations across Europe
- By DLR from London City Airport, ride to Canning Town and change to a Beckton train for Custom House (for ExCeL) or Prince Regent, according to the TfL route maps
- From Heathrow (LHR), Elizabeth line trains to Abbey Wood run through central London and Canary Wharf to Custom House; Heathrow says four trains an hour run direct from Terminal 4 to Abbey Wood and four of the six an hour at Terminals 2 and 3 run to Abbey Wood
- From Gatwick, Stansted, Luton or Southend, take the airport rail link into London and connect to the Elizabeth line, the Jubilee line or the DLR
By rail and road
- The organiser puts ExCeL 10 minutes from Canary Wharf and 25 minutes from central London, and London has rail links to every major UK city
- Elizabeth line stations such as Paddington, Bond Street, Tottenham Court Road, Farringdon and Liverpool Street are on the Abbey Wood branch through Custom House
- Drivers must pre-book: the organiser says anyone without a booking will not be let into the ExCeL car park, and the venue says the car park is reached only from the A13 (postcode E16 1FR)
- The Blackwall and Silvertown tunnels are tolled, so check the TfL charges if you drive in from south of the river
How do you get around during 100% Optical?
Getting to ExCeL each day
- The organiser says to leave the DLR at Custom House or Prince Regent, or the Elizabeth line at Custom House
- ExCeL puts Custom House about 200 metres from the West Entrance and Prince Regent about 200 metres from the East Entrance, with the two stations about 1 km apart through the venue
- 100% Optical is in Hall N9, so check the floor plan on arrival and allow a few minutes to walk the boulevard to the hall
- The IFS Cloud Cable Car from North Greenwich and Uber Boat river services are the scenic options the organiser lists
Around London
- ExCeL suggests a contactless bank card, a visitor Oyster card or a Travelcard for the best value on the Tube, DLR, Elizabeth line and buses
- Canary Wharf is one Elizabeth line stop from Custom House and has plenty of restaurants for supplier dinners
- From Stratford, the Jubilee line and the DLR both run to Canning Town for the Beckton branch to ExCeL
- Late February in London is cold and often wet, and the cloakroom does not keep items overnight, so travel with a coat you can carry
Do you need a visa for 100% Optical?
Visa-free / visa on arrival
- British and Irish passport holders do not need an ETA or a visa
- Most visitors who do not need a visa, including those from Europe, the USA, Canada and Australia, need a UK Electronic Travel Authorisation (ETA) before they travel
- An ETA costs £20 and lets you visit the UK for up to six months; apply only through GOV.UK or the official UK ETA app
- Each person travelling needs their own ETA, including babies and children
eVisa / visa required
- Nationals who are not eligible for an ETA need a Standard Visitor visa to attend 100% Optical; check your nationality on GOV.UK
- A Standard Visitor visa costs £135 for up to six months, and the earliest you can apply is three months before you travel
- Registered delegates can ask the organiser for a visa invitation letter for a non refundable fee of £99 plus VAT; exhibitors and speakers get one free on request, and the organiser cannot guarantee a visa
Documents to carry
- A passport valid for your whole stay, the same one you used for your ETA or visa
- Your 100% Optical badge or registration confirmation, the organiser's invitation letter if you used one, and your hotel booking
- A letter from your employer or practice setting out the purpose of the trip, in case the Border Force officer asks
Entry and visa rules change; check current requirements on GOV.UK before you book.
First time at 100% Optical?
- Entry is free for optical and ophthalmic professionals and students in related fields; every registration is vetted, and commercial delegates pay a fee plus a £4 admin fee per transaction
- Your badge arrives by post and email a week before the show, and you can also print it at the registration desks
- Opening hours are 09:15 to 17:30 on Saturday and Sunday and 09:15 to 16:00 on Monday, with a day one party on the Saturday
- To earn CPD, get scanned in and out of each theatre session; the organiser sends attendance certificates within two weeks of the show
- Your pass also opens the co-located 100% Ophthalmology
Insider tips from repeat attendees
- Plan around the three daily catwalk shows and the 100% Studio of independent eyewear brands if you buy frames for your practice
- Free water refill stations sit by the East and West Entrances and by Halls S4 and S7, and the hall has its own Central Bar
- If you are observing Ramadan, the organiser's FAQ describes prayer rooms at ExCeL, a prayer space in the hall and Iftar meal vouchers on request
100% Optical travel FAQs
When is 100% Optical 2027?
100% Optical takes place 27 Feb to 1 Mar 2027 at ExCeL London in London, United Kingdom.
Where is 100% Optical held?
100% Optical is held at ExCeL London in London, United Kingdom. The nearest airport is LCY.
When and where is 100% Optical 2027?
100% Optical 2027 runs from Saturday 27 February to Monday 1 March 2027 in Hall N9, ExCeL London, 1 Western Gateway, Royal Victoria Dock, London E16 1XL. It opens 09:15 to 17:30 at the weekend and 09:15 to 16:00 on the Monday.
Where should I stay for 100% Optical?
Hotels in the Royal Docks around ExCeL are the closest. Canary Wharf is one Elizabeth line stop from Custom House, Stratford is linked by the Jubilee line and DLR, and central hotels near Elizabeth line stations such as Farringdon or Liverpool Street run direct to Custom House.
Is 100% Optical free to attend?
It is free for optical and ophthalmic professionals working in practices, eyewear stores, private healthcare, the NHS or academia, and for students in related fields. Registrations are vetted; commercial delegates can attend for a fee. Passes are separate from any hotel booking.
Can I collect CPD at 100% Optical?
Yes. The organiser says the show is CPD accredited, with more than 110 hours of AOP curated content, and certificates arrive within two weeks for delegates scanned in and out of each session.
Which station is nearest to 100% Optical?
ExCeL has two stations: Custom House (Elizabeth line and DLR) by the West Entrance and Prince Regent (DLR) by the East Entrance, about 1 km apart through the venue. The show is in Hall N9.
Does 100% Optical have an official hotel partner?
Yes. The organiser's accommodation partner is Event Express, which handles its hotel offer. Event Escapes is independent and not affiliated with 100% Optical, CloserStill Media or Event Express; we show live rates across many hotels near ExCeL so you can compare.
Register for your attendee badge
Your entry badge is separate from your hotel. Get it from the official 100% Optical portal before you travel. We handle the travel; the event handles the badge.
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Which hotels are closest to ExCeL London?
The closest hotels to the venue with the distance, the walk or ride time and an indicative nightly rate, refreshed weekly. Live prices for your exact dates are in the booking section above. Last checked 1 November 2026.
Cheap and 3 star hotels near ExCeL London
| Hotel | Distance to venue | Walk or ride | From per night |
|---|---|---|---|
| Travelodge London City Airport★★★ | 0.9 km | ~14 min walk | £63 |
| OYO Dorset House At Upton Park★★★ | 3.5 km | ~12 min ride | £102 |
More hotels close to ExCeL London
| Hotel | Distance to venue | Walk or ride | From per night |
|---|---|---|---|
| Sunborn London★★★★ | 0.3 km | ~5 min walk | £231 |
| Novotel London ExCeL★★★★ | 0.4 km | ~7 min walk | £250 |
| InterContinental London - The O2 by IHG★★★★★ | 2.1 km | ~8 min ride | £277 |
| London Marriott Hotel Canary Wharf★★★★★ | 3.5 km | ~12 min ride | £231 |
EventEscapes is an independent travel platform and is not affiliated with 100% Optical or its organizers. Dates and venues can change. Verify with the official event site before booking travel.