Photo: Lorenzo Di Bari / Google MapsHotels for MIDO 2027 in Milan
MIDO Eyewear Show 2027 runs 6 to 8 February at Fiera Milano Rho, Milan. About 42,000 attendees from more than 160 countries (2026)
- Free-cancellation rooms
- Lock today's hotel rate
- Company invoice
- Book rooms for your team
Where to stay for MIDO Eyewear Show 2027: the closest hotels to Fiera Milano Rho are in Rho Fiera and Cadorna/Sempione, with Milan City Centre (Duomo) a short ride away. Rooms near the venue sell out first, so book a free-cancellation rate early. Add your company name and tax number at checkout for an itemised company invoice.
MIDO, the Milano Eyewear Show, is the trade fair for the whole eyewear supply chain, and the 2027 edition runs from Saturday 6 to Monday 8 February 2027 at Fiera Milano Rho, on the north western edge of Milan. Held every year for more than 50 years, it brings together frame and lens makers, machinery and materials, designers and start ups across 7 halls and 8 exhibition areas, from Fashion and Lenses to Design, Tech and the FAiR EAST area. The 2026 edition drew about 42,000 attendees from more than 160 countries and 1,200 exhibitors, the organiser says. MIDO is for eyewear and optical professionals, who register online for an entry pass. The fairground has its own metro terminus on the red M1 line and the Rho Fiera railway station, so you can stay close to the halls or in central Milan near an M1 stop. This page shows live MIDO Milan hotel rates for your dates; your entry pass is arranged separately with the organiser.
Popular areas for attendees: Rho Fiera · Cadorna/Sempione · Milan City Centre (Duomo) · Porta Nuova/Garibaldi.
- Milan hotels for MIDO sorted by distance to Fiera Milano Rho, from Rho and Pero to Cadorna, the Duomo and Porta Garibaldi
- Live rates for 6 to 8 February 2027, with check-in and check-out dates you can change if you only visit on the weekend or stay on for meetings in Milan
- Free cancellation rates shown where the hotel offers them, useful while your appointments with brands and suppliers are still being booked
- An itemised company invoice emailed at booking, plus a group quote within 24 hours through our enquiry form for optician groups, buying teams and exhibitor crews
Event at a glance
- Dates
- 6 Feb to 8 Feb 2027
- Venue
- Fiera Milano Rho
- City
- Milan, Italy
- Airport
- MXP
- Attendance
- About 42,000 attendees from more than 160 countries (2026)
Live rates near the venue
Hotels near Fiera Milano Rho for MIDO Eyewear Show 2027
Free cancellation first
Flexible rooms prioritised so plans can change without penalty.
Company invoice
Itemised invoice billed to your company, emailed the moment you book.
Stay close to the venue
Hotels ranked by walking distance to the halls.
Lock today's rate
Reserve at the current price and book several rooms for the team.
Plan your stay
Rates shown for a 3 night stay, Fri, Feb 5 → Mon, Feb 8, arriving the day before the fair opens, or choose your own dates above.
Hotel rates near major event venues rise as the dates approach and the closest hotels sell out first. Booking a free-cancellation rate early locks the price with no downside.
On the map
The venue, your hotel options and where to eat, all in one view. Tap the map to explore it full screen.
Booking hotels for a team or company?
Book several rooms near Fiera Milano Rho, keep every stay on a free-cancellation rate, and add your company name and tax number at checkout to receive an itemised invoice for your accounts, emailed the moment you book.
- Itemised company invoice, emailed instantly
- Bills to your company name and ABN / VAT / tax number
- Free-cancellation rates prioritised for changing plans
- Book multiple rooms for the team in one place
Send this page to colleagues so everyone books their own room near the venue, all at today's rate.
Exhibiting or sending a team? Tell us how many rooms you need and we will send a personalised quote within 24 hours, with the distance from every hotel to Fiera Milano Rho. If the closest hotels are nearly full, we split your team across neighbouring hotels a few minutes apart. Corporate accommodation for MIDO Eyewear Show
Free MIDO Eyewear Show Insider Guide
Do MIDO Eyewear Show the easy way. Get our curated guide, plus first access to near-venue rooms before they sell out.
- The best hotels within walking distance of the venue
- Where to host clients for dinner near the halls
- How to beat the sold-out fair-week rooms
We'll email your guide and occasional MIDO Eyewear Show hotel deals. Unsubscribe anytime.
Need to expense this trip? Business invoices available at checkout.
Where should you eat during MIDO Eyewear Show?
Fiera Milano Rho lies northwest of the centre, 20-30 minutes by metro (M1 red line). Business dining concentrates in the city around Brera, Porta Nuova and the Duomo; save the traditional trattorie for when you have a proper evening free.
Photo: Il Luogo Aimo e Nadia / Google Maps
Photo: Il Luogo Aimo e Nadia / Google Maps
Photo: Andrea Raccanello / Google MapsIl Luogo di Aimo e Nadia
Refined Italian
West Milan, Via Montecuccoli (convenient from Rho Fiera)
A Milanese institution for elevated, produce-driven Italian cooking, well placed on the western side toward the fairgrounds. A polished choice for an important dinner.
Tip: Reserve ahead; ask about the tasting menu for the full experience.
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Photo: Ratanà / Google Maps
Photo: Ratanà / Google Maps
Photo: Marcotopper / Google MapsRatana
Modern Milanese
Porta Nuova, near the Bosco Verticale (city centre)
Contemporary takes on Lombard classics in a stylish former railway building with a garden. A smart, current spot for entertaining clients.
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Photo: Trippa / Google Maps
Photo: Omer Cavallieri / Google Maps
Photo: Letizia De Capitani / Google MapsTrippa
Modern trattoria
Porta Romana (city centre, ~6km from Rho Fiera)
A hugely popular modern trattoria known for nose-to-tail Italian cooking and its famous fried tripe. Lively and genuinely local.
Tip: Books out weeks ahead - reserve as early as you can.
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Photo: Trattoria Masuelli San Marco / Google Maps
Photo: Gio Di Nardo / Google Maps
Photo: Trattoria Masuelli San Marco / Google MapsTrattoria Masuelli San Marco
Milanese / Piedmontese
Porta Romana (city centre)
A family-run trattoria running since the 1920s, serving classic risotto alla milanese and ossobuco. The authentic, old-school Milan meal.
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Photo: Panzerotti Luini / Google Maps
Photo: Jasmine prince / Google Maps
Photo: Panzerotti Luini / Google MapsLuini
Panzerotti / street food
Near the Duomo, Via Santa Radegonda
Century-old bakery famous for panzerotti - fried or baked filled dough pockets. The classic quick, cheap Milanese snack on the go.
Tip: Expect a queue at lunch; it moves fast and it's takeaway only.
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Photo: Angelo Domenico Rosato / Google Maps
Photo: Mazri Travels / Google Maps
Photo: Haya / Google MapsCaffe Cova
Historic Italian cafe / pasticceria
Montenapoleone, fashion district (city centre)
A historic Milanese cafe dating to 1817, ideal for an espresso and pastry standing at the bar or a genteel sit-down in the fashion quarter.
Tip: Drinking at the bar is far cheaper than table service.
Open in Google MapsAfter the halls close: Milan
Client dinner, team night out or a free day after MIDO Eyewear Show: bookable experiences in Milan, same account, same checkout.
While you're in Milan
San Siro derbies, twice-yearly Fashion Week, the design world's Salone del Mobile and the Italian GP at nearby Monza anchor Milan's calendar.
AC Milan & Inter at San Siro
Two giant clubs share the 75,000-seat San Siro; the Derby della Madonnina is the standout fixture.
Find ticketsMilan Fashion Week
Womenswear shows twice a year (plus menswear in Jan/Jun) fill the city's hotels and restaurants; most shows are trade-only.
Find ticketsItalian Grand Prix at Monza
Formula 1's historic 'Temple of Speed' is about 20km northeast of Milan; a huge draw for the tifosi.
Find ticketsSalone del Mobile (Milan Design Week)
The world's leading furniture and design fair at Rho Fiera, with citywide Fuorisalone events - book everything early.
Find ticketsFixtures recur each season; exact dates for your fair week are confirmed at ticket search.
How do you get to MIDO Eyewear Show?
From Milan's airports
- From Malpensa (MXP), the organiser suggests the Malpensa Express train to Milano Cadorna and then the red M1 metro to Rho Fieramilano; buses to the fairground also run
- From Linate (LIN), take the blue M4 metro to San Babila and change to the red M1 for Rho Fieramilano, the organiser says
- From Bergamo Orio al Serio (BGY), take a bus to Milano Centrale, then the green M2 to Cadorna and the red M1 to Rho Fieramilano
- In 2026 MIDO ran free buses from outside the East Gate to Malpensa Terminal 1 on the fair days; check the organiser's how to get there page for the 2027 timetable
By train or car
- Rho Fieramilano station is on Milan's suburban rail link and is served by some regional, Trenitalia and Italo trains, according to the organiser; check your timetable, as not every train stops there
- Long distance trains also arrive at Milano Centrale, from where the M2 and M1 metro lines take you out to Rho
- The fairground has more than 10,000 outdoor parking spaces, and MIDO suggests car parks P2, P3 and P4; the organiser lists 12.50 euros for up to 4 hours and 18 euros for up to 24 hours
- Taxis can be booked on +39 02 8585, +39 02 6969 or +39 02 4040, the organiser says
How do you get around during MIDO Eyewear Show?
Getting to Fiera Milano Rho each day
- Take the red M1 metro to its Rho Fieramilano terminus, or an S5, S6 or S11 suburban train to Rho Fiera, the routes ATM lists for the exhibition centre
- ATM says a Mi1 to Mi3 ticket (2.20 euros) covers the trip by metro or S line train; holders of an urban travel pass need a 1.70 euro supplement
- MIDO uses the East and South gates; in 2026 free buses also ran from outside the East Gate to Cadorna, Garibaldi and Centrale stations, Piazza della Repubblica and Corso Venezia in the afternoons
- Opening hours for visitors are 09:00 to 19:00 on Saturday and Sunday and 09:00 to 18:00 on Monday, the organiser says
Rho Fiera or central Milan?
- Rho and Pero are closest to the halls and suit exhibitors, who have access from 08:30; check each hotel's position on the map before you book
- Cadorna and the Duomo are on the M1 line, so a central hotel still gives you one metro ride to the fair, with restaurants close by in the evening
- Porta Nuova and Garibaldi suit evening meetings in Milan's business district; check the metro or S line connection to Rho
- BIT, the international tourism exchange, is at the same fairground from 9 to 11 February 2027, straight after MIDO, according to the Lombardy Region's fair calendar, so book early if you want a hotel near Rho that week
Do you need a visa for MIDO Eyewear Show?
Visa-free / visa on arrival
- Italy is in the Schengen Area; EU, EEA and Swiss citizens travel with a passport or national ID card
- Citizens of the UK, USA, Canada, Australia, Japan and many other countries can visit the Schengen Area for business without a visa for up to 90 days in any 180 day period
- Non EU travellers are registered in the EU Entry/Exit System, fully operational since 10 April 2026, with fingerprints and a facial image taken at the border, so allow extra time at passport control
- ETIAS, the EU's planned travel authorisation for visa-exempt visitors, was not yet in operation when we checked; the EU says it will announce the start date several months ahead, so check before you fly
eVisa / visa required
- Nationals of countries such as India, China, South Africa and Türkiye need a Schengen short stay (type C) visa, applied for through Italy's consulates or their appointed visa centres
- Under EU rules you can apply no earlier than six months and at least 15 days before travel; standard processing takes 15 days and can be extended to 45
- If you need an invitation letter for a visa, ask the exhibitor you are meeting or the MIDO organisers well before your consulate appointment
Documents to carry
- A passport valid for at least three months beyond your planned departure from the Schengen Area
- Your MIDO entry pass, which you can download as a PDF after registering
- Hotel booking and return travel details, plus copies of your visa supporting documents and travel medical insurance if you need a visa
Entry and visa rules change; check current requirements with the Italian embassy or consulate, or official EU sources, before you book.
First time at MIDO Eyewear Show?
- MIDO is for professionals in the optical and eyewear trade; register online for your entry pass, which you can download as a PDF straight away and also receive by email
- MIDO runs from Saturday to Monday, so the fair opens over a weekend; plan your hotel nights and flights around that
- Plan your route by area: Fashion, Lenses, Design, Academy, Tech, Start Up and FAiR EAST are spread over 7 halls
- The Vision Stage, MIDO's programme of talks and education, is in the Fashion area; check the programme closer to the dates
- Minors may enter only under the full responsibility of an accompanying adult, and animals are not allowed apart from guide dogs, the organiser says
Insider tips from repeat attendees
- The organiser names MiCodmc as the official travel agency of MIDO 2027 for hotel and group bookings; you can compare its offers with the live rates here, and both are separate from your entry pass
- Staying near an M1 stop such as Cadorna or the Duomo gives you one train to the fair and back with no change, and keeps evenings in the city simple
- We are independent and not affiliated with MIDO or Fiera Milano; you book a named hotel directly with us at the rate shown
MIDO Eyewear Show travel FAQs
When is MIDO Eyewear Show 2027?
MIDO Eyewear Show takes place 6 Feb to 8 Feb 2027 at Fiera Milano Rho in Milan, Italy.
Where is MIDO Eyewear Show held?
MIDO Eyewear Show is held at Fiera Milano Rho in Milan, Italy. The nearest airport is MXP.
When and where is MIDO 2027?
MIDO 2027 runs from Saturday 6 to Monday 8 February 2027 at Fiera Milano Rho, Strada Statale del Sempione 28, Rho, on the edge of Milan. Visitors are admitted from 09:00 to 19:00 on Saturday and Sunday and from 09:00 to 18:00 on Monday.
Who can visit MIDO?
MIDO is a trade fair for professionals in the optical and eyewear sector. Register online with the organiser for your entry pass. The 2026 edition drew about 42,000 attendees from more than 160 countries.
Where should I stay for MIDO?
Rho and Pero are closest to Fiera Milano Rho. Central Milan around Cadorna and the Duomo is on the same M1 metro line and gives you more choice for evenings. Book early, as BIT follows straight after MIDO at the same fairground.
How do I get from Malpensa Airport to MIDO?
The organiser suggests the Malpensa Express to Milano Cadorna and then the red M1 metro to Rho Fieramilano. Buses to the fairground also run, and in 2026 MIDO ran free buses back to Malpensa Terminal 1.
Does booking a hotel include a MIDO entry pass?
No. Hotel bookings and admission are separate. Your entry pass comes from the organiser when you register online.
Can you help with rooms for an optician group or exhibitor team?
Yes. Send your room numbers, dates and preferred area through the enquiry form and we will reply with a group quote within 24 hours.
Register for your attendee badge
Your entry badge is separate from your hotel. Get it from the official MIDO Eyewear Show portal before you travel. We handle the travel; the event handles the badge.
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Which hotels are closest to Fiera Milano Rho?
The closest hotels to the venue with the distance, the walk or ride time and an indicative nightly rate, refreshed weekly. Live prices for your exact dates are in the booking section above. Last checked 31 October 2026.
Cheap and 3 star hotels near Fiera Milano Rho
| Hotel | Distance to venue | Walk or ride | From per night |
|---|---|---|---|
| Bonola★★★ | 2.6 km | ~10 min ride | €116 |
| 7Motel - Settimotel★★★ | 4.6 km | ~16 min ride | €116 |
More hotels close to Fiera Milano Rho
| Hotel | Distance to venue | Walk or ride | From per night |
|---|---|---|---|
| NH Milano Fiera★★★★ | 0.5 km | ~7 min walk | €326 |
| Unahotels Expo Fiera Milano★★★★ | 2.0 km | ~8 min ride | €226 |
| Melia Milano Hotel★★★★★ | 6.8 km | ~22 min ride | €339 |
| Hotel Viu Milan★★★★★ | 8.6 km | ~28 min ride | €332 |
EventEscapes is an independent travel platform and is not affiliated with MIDO Eyewear Show or its organizers. Dates and venues can change. Verify with the official event site before booking travel.