Photo: Patricia Garcia / Google MapsPURE Life Experiences 2027 Hotels in Marrakech
PURE Life Experiences 2027 runs 6 to 9 September at Palais des Congrès (Bab Jdid), Marrakech.
- Free-cancellation rooms
- Lock today's hotel rate
- Company invoice
- Book rooms for your team
Where to stay for PURE Life Experiences 2027: the closest hotels to Palais des Congrès (Bab Jdid) are in Hivernage (near the venue) and Guéliz, with Medina a short ride away. Rooms near the venue sell out first, so book a free-cancellation rate early. Add your company name and tax number at checkout for an itemised company invoice.
PURE Life Experiences, which its organiser calls the world's leading experiential travel show, meets in Marrakech every September, and the 2027 edition runs from Monday 6 to Thursday 9 September 2027. The week opens on the Monday with Open House, PURE's one day thought leadership festival at Palais Namaskar in the Palm Grove, and the pre-scheduled meetings start on the Tuesday at the Palais des Congrès in the Hivernage district. PURE is not an open trade fair: everyone applies to attend, and the organiser, This is Beyond, hand picks exhibitors (high-end hoteliers, product and specialist tour operators), buyers (travel designers, global tour operators and independent consultants) and media, with separate tickets for Open House. Exhibitors can fill their diaries with up to 45 meetings over three days, and the programme adds networking lunches, evening parties, the PURE Awards and an annual Community Project. Buyers are usually offered hosted rooms with a partner hotel, so this page is most useful for exhibitors, media, Open House guests and anyone adding nights before or after the show. Hivernage, Guéliz and the Medina are all close to the Palais des Congrès. Your place at PURE is arranged with the organiser and is separate from your hotel booking.
Popular areas for attendees: Hivernage (near the venue) · Guéliz · Medina · Palmeraie (Palm Grove).
- Marrakech hotels for PURE sorted by distance to the Palais des Congrès, from Hivernage to Guéliz, the Medina and the Palmeraie
- Live rates for 6 to 9 September 2027, with dates you can change for an early arrival, the Community Project or extra nights after the show
- Free cancellation rates shown where the hotel offers them, useful while your application and appointment diary are being confirmed
- An itemised company invoice emailed at booking, plus a group quote within 24 hours via our enquiry form for exhibitor teams
Event at a glance
- Dates
- 6 Sept to 9 Sept 2027
- Venue
- Palais des Congrès (Bab Jdid)
- City
- Marrakech, Morocco
- Airport
- RAK
Live rates near the venue
Hotels near Palais des Congrès (Bab Jdid) for PURE Life Experiences 2027
Free cancellation first
Flexible rooms prioritised so plans can change without penalty.
Company invoice
Itemised invoice billed to your company, emailed the moment you book.
Stay close to the venue
Hotels ranked by walking distance to the halls.
Lock today's rate
Reserve at the current price and book several rooms for the team.
Plan your stay
Rates shown for a 3 night stay, Sun, Sep 5 → Wed, Sep 8, arriving the day before the fair opens, or choose your own dates above.
Hotel rates near major event venues rise as the dates approach and the closest hotels sell out first. Booking a free-cancellation rate early locks the price with no downside.
On the map
The venue, your hotel options and where to eat, all in one view. Tap the map to explore it full screen.
Booking hotels for a team or company?
Book several rooms near Palais des Congrès (Bab Jdid), keep every stay on a free-cancellation rate, and add your company name and tax number at checkout to receive an itemised invoice for your accounts, emailed the moment you book.
- Itemised company invoice, emailed instantly
- Bills to your company name and ABN / VAT / tax number
- Free-cancellation rates prioritised for changing plans
- Book multiple rooms for the team in one place
Send this page to colleagues so everyone books their own room near the venue, all at today's rate.
Exhibiting or sending a team? Tell us how many rooms you need and we will send a personalised quote within 24 hours, with the distance from every hotel to Palais des Congrès (Bab Jdid). If the closest hotels are nearly full, we split your team across neighbouring hotels a few minutes apart. Corporate accommodation for PURE Life Experiences
Free PURE Life Experiences Insider Guide
Do PURE Life Experiences the easy way. Get our curated guide, plus first access to near-venue rooms before they sell out.
- The best hotels within walking distance of the venue
- Where to host clients for dinner near the halls
- How to beat the sold-out fair-week rooms
We'll email your guide and occasional PURE Life Experiences hotel deals. Unsubscribe anytime.
Need to expense this trip? Business invoices available at checkout.
Where should you eat during PURE Life Experiences?
GITEX’s Palais des Congrès is in Hivernage, walkable to most of these; Guéliz next door adds the international tables.
Photo: Simone Donatoni / Google Maps
Photo: Kriti / Google Maps
Photo: Comptoir Darna / Google MapsComptoir Darna
Moroccan · dinner & show
Hivernage
A Marrakech institution in a two-storey Hivernage villa: refined Moroccan cooking with nightly live music and dancers. A proper night out for a group.
Tip: Go for the show as well as the food; book the upstairs.
Open in Google Maps
Photo: Nobu Restaurant Marrakech / Google Maps
Photo: Grace Arrieta / Google Maps
Photo: Nobu Restaurant Marrakech / Google MapsNobu Marrakech
Japanese-Peruvian
Hivernage, Nobu Hotel
Nobu’s first Moroccan address at the Nobu Hotel in Hivernage: the international, high-impact choice a short walk from the Palais des Congrès.
Open in Google Maps
Photo: Nommos / Google Maps
Photo: Nommos / Google Maps
Photo: Nommos / Google MapsNommos
Steakhouse · sushi
Hivernage
A sleek Mediterranean steakhouse-and-sushi lounge with matured beef and fresh fish: a modern, non-Moroccan option in Hivernage.
Open in Google Maps
Photo: Al Fassia Guéliz / Google Maps
Photo: Al Fassia Guéliz / Google Maps
Photo: Hash Guerrier / Google MapsAl Fassia
Traditional Moroccan
Guéliz
A beloved women-run Guéliz restaurant serving classic Moroccan tagines and pastilla in a refined setting: the authentic pick without the show.
Open in Google Maps
Photo: PEPE NERO - Restaurant Italien Marrakech / Google Maps
Photo: PEPE NERO - Restaurant Italien Marrakech / Google Maps
Photo: Frank Robyns / Google MapsPepe Nero
Italian · Moroccan
Medina, Riad
Handmade Italian pasta alongside Moroccan dishes in an intimate riad courtyard: one of the best non-Moroccan rooms in the city.
Open in Google MapsWhile you're in Marrakech
The Red City rewards an extra night with cinema-scale festivals, desert-city football and world-tour tennis a short ride from the medina's evening buzz.
Marrakech International Film Festival
A star-studded week of premieres and open-air screenings on the Jemaa el-Fnaa square.
Find ticketsKawkab Marrakech football at Grand Stade de Marrakech
The city's historic club plays at the modern 45,000-seat Grand Stade on match days.
Find ticketsGrand Prix de Tennis (Hassan II Trophy) tie-ins and ATP action
Morocco's ATP week brings top clay-court players; Marrakech is the country's main tennis draw.
Find ticketsOasis Festival (electronic music)
A boutique electronic-music festival set in a poolside resort on the city's outskirts.
Find ticketsFixtures recur each season; exact dates for your fair week are confirmed at ticket search.
How do you get to PURE Life Experiences?
From Marrakech Menara Airport (RAK)
- The organiser puts the Palais des Congrès 15 minutes from Marrakech's international airport and 5 minutes from the train station
- PURE runs transfers between Marrakech Menara airport and its hosting hotels during the show, but says it cannot provide transfers outside the show dates or to and from non-hosting hotels
- If you book your own hotel, plan a taxi or a hotel car from the airport, and agree how the fare will be charged before you set off
- Palais Namaskar, the Open House venue in the Palm Grove, is about 35 minutes from the airport according to the organiser
Arriving for the PURE week
- Open House is on Monday 6 September 2027 and the meetings start on Tuesday, so most delegates arrive by the Sunday or the Monday
- The Community Project hike runs before the show; the organiser's FAQ asks those taking part to arrive the day before for an early start, so check the 2027 date when it is published
- The organiser says all PUREists are expected to attend Open House, so allow for the drive out to the Palm Grove on the Monday
- Pre and post tours are booked directly with suppliers through a link the organiser emails to delegates
How do you get around during PURE Life Experiences?
Getting to the PURE venues
- The Palais des Congrès is on Boulevard Mohamed VI in the Hivernage district, a few minutes from the Medina, according to the organiser
- Palais Namaskar, home to Open House and the PURE Awards, is in the Palm Grove, about 30 minutes from the Old City
- Transfers between hosting hotels and the PURE venues are part of the programme; from other hotels you will need a taxi or private car
- The organiser shares details of the PURE parties, including the dress code for each, closer to the show
Where to stay for PURE
- Hivernage, the district around the Palais des Congrès, keeps you closest to the meeting days
- Guéliz, the modern centre next to Hivernage, has a wide choice of hotels, restaurants and galleries
- A riad in the Medina puts the souks and squares of the Old City on your doorstep, a few minutes from the Palais des Congrès
- The Palmeraie suits a longer stay and is close to Palais Namaskar, but is further from the meeting venue
Do you need a visa for PURE Life Experiences?
Visa-free / visa on arrival
- The UK government says British citizens can visit Morocco without a visa for up to 90 days for tourism, and for other reasons should check visa requirements with the Moroccan consulate
- Smartraveller says Australians generally don't need a visa to visit Morocco for less than 90 days
- Many other nationalities can also visit without a visa for short stays, but the rules depend on your passport and the purpose of your trip, so check before you travel
eVisa / visa required
- Morocco's official eVisa portal, Accès Maroc, has an eligibility check that asks for your nationality, country of residence, passport type, purpose of travel and whether you are attending an event in Morocco
- If you need a visa, apply through the portal or a Moroccan embassy or consulate in good time before September
- Keep your PURE confirmation to hand, as it shows the business purpose of your trip
Documents to carry
- A passport in good condition; for British travellers the UK government says it must expire at least 3 months after the date you arrive, and Moroccan authorities have refused entry to some travellers with damaged passports
- Make sure border officials stamp your passport on arrival, as some travellers have had difficulties leaving Morocco without an entry stamp
- Your PURE confirmation, your hotel booking and return travel details
Entry and visa rules change and vary by nationality; check current requirements with the Moroccan embassy or consulate, or the Accès Maroc eVisa portal, before you book.
First time at PURE Life Experiences?
- Apply to attend through the organiser's site as an exhibitor, buyer, media or Open House guest; places are approved by the organiser and are not sold as open tickets
- Buyer places normally include hosted accommodation with a partner hotel for the core nights, and buyers who opt out arrange their own; exhibitors book their own rooms, and the organiser works with Travel Link on preferential rates
- The appointments run in phases: online profiling, then choosing your preferences, then your diary going live; complete each phase on time or your diary may have gaps
- Missed appointments are recorded, and the organiser's FAQ says they may carry a £200 arrangement fee and affect future invitations
- Several dates in the organiser's FAQ were still being updated for 2027 when we checked; rely on the confirmation emails and the Show Hub for your exact schedule
Insider tips from repeat attendees
- Open House is included if you are already attending PURE, so there is no need to book it separately; others can apply for an Open House ticket
- Exhibiting hotels at PURE are small, with a maximum of 80 rooms, so this is a show for boutique and remote properties rather than large chains
- The organiser lists Park Hyatt Marrakech as a hotel partner and Travel Link as its accommodation partner for exhibitors; Event Escapes is independent and not affiliated with PURE or This is Beyond, so compare their rates with the live rates here
PURE Life Experiences travel FAQs
When is PURE Life Experiences 2027?
PURE 2027 runs from Monday 6 to Thursday 9 September 2027 in Marrakech. Open House, the thought leadership festival, is on the Monday at Palais Namaskar, and the meetings begin on Tuesday at the Palais des Congrès.
Who can attend PURE Life Experiences?
PURE is a curated, application only event for the high-end experiential travel trade. Exhibitors are hoteliers, high-end product and specialist tour operators; buyers are travel designers, global tour operators and independent consultants; travel media also attend. Everyone applies through the organiser's site, and Open House has its own tickets.
Where is PURE held?
The meeting days are at the Palais des Congrès on Boulevard Mohamed VI in Marrakech's Hivernage district, which the organiser places 15 minutes from the airport. Open House and the PURE Awards are at Palais Namaskar in the Palm Grove.
Is accommodation included for PURE?
For buyers, hosted accommodation with a partner hotel is normally included in the price of attending, for the core nights only. Exhibitors and others arrange their own rooms; the organiser works with Travel Link on preferential rates, or you can compare live rates here.
Are transfers provided?
PURE provides transfers between Marrakech Menara airport, its hosting hotels and the PURE venues during the show. It says it cannot provide transfers outside the show dates or between non-hosting hotels, so plan taxis if you stay elsewhere.
Where should I stay for PURE?
Hivernage, around the Palais des Congrès, is closest. Guéliz is next door with many hotels and restaurants, the Medina is a few minutes away, and the Palmeraie is near the Open House venue but further from the meeting days.
Register for your attendee badge
Your entry badge is separate from your hotel. Get it from the official PURE Life Experiences portal before you travel. We handle the travel; the event handles the badge.
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IMEX America hotelsWhich hotels are closest to Palais des Congrès (Bab Jdid)?
The closest hotels to the venue with the distance, the walk or ride time and an indicative nightly rate, refreshed weekly. Live prices for your exact dates are in the booking section above. Last checked 2 November 2026.
Cheap and 3 star hotels near Palais des Congrès (Bab Jdid)
| Hotel | Distance to venue | Walk or ride | From per night |
|---|---|---|---|
| Apart Hotel Larbi★★★ | 1.4 km | ~6 min ride | US$35 |
| Riad Jibril★★★ | 1.5 km | ~6 min ride | US$41 |
More hotels close to Palais des Congrès (Bab Jdid)
| Hotel | Distance to venue | Walk or ride | From per night |
|---|---|---|---|
| Hivernage Hotel And Spa★★★★★ | 0.2 km | ~3 min walk | US$188 |
| Es Saadi Marrakech Resort Palace★★★★★ | 0.2 km | ~3 min walk | US$507 |
| Atlas Asni★★★★ | 0.8 km | ~13 min walk | US$190 |
| Riad Anya★★★★ | 0.8 km | ~13 min walk | US$215 |
EventEscapes is an independent travel platform and is not affiliated with PURE Life Experiences or its organizers. Dates and venues can change. Verify with the official event site before booking travel.