VIV Europe 2028: Hotels & Where to Stay
13 June to 15 June 2028 Jaarbeurs Utrecht 20,000 visitors attendees
- Free-cancellation rooms
- Lock today's hotel rate
- Company tax invoice
- Book rooms for your team
Where to stay for VIV Europe 2028: the closest hotels to Jaarbeurs Utrecht are in Utrecht Centraal and Utrecht city centre, with Nieuwegein a short ride away. The fair runs 13 June to 15 June 2028 and rooms near the venue sell out first, so book a free-cancellation rate early. Add your company name and tax number at checkout for an itemised tax invoice.
VIV Europe is a leading international trade fair for the animal protein and livestock production sector, held at Jaarbeurs Utrecht in the central Netherlands, with the 2026 edition taking place in June. Covering the entire feed to food chain across poultry, pigs, dairy, fish and eggs, it brings together breeding, feed, animal health, housing, processing and packaging technology under one roof. Around 20,000 visitors from across the world come to meet suppliers, compare equipment and technology and build the relationships that run the global protein supply chain. Jaarbeurs Utrecht is set right next to Utrecht Centraal, the country's central railway hub, which makes the venue exceptionally well connected but also means hotels in and around Utrecht fill quickly when the fair is on, with rates rising as thousands of trade visitors arrive together. Booking early keeps you close to the halls and protects your budget in a compact city with limited central hotel stock. On Event Escapes you can see live, bookable hotel rates near Jaarbeurs Utrecht sorted by distance from the venue, so you can secure a convenient base before rooms sell out.
Popular areas for attendees: Utrecht Centraal · Utrecht city centre · Nieuwegein · Leidsche Rijn.
- Hotels are distance ranked from Jaarbeurs Utrecht so you can find the properties closest to the exhibition halls.
- Live 4 and 5 star rates are shown in your own currency, so what you see is what you pay.
- Free cancellation options are prioritised so you can book before your badge or stand is confirmed.
- You receive an instant tax invoice for every booking, ready for expenses and company accounts.
Event at a glance
- Dates
- 13 June to 15 June 2028
- Venue
- Jaarbeurs Utrecht
- City
- Utrecht, Netherlands
- Airport
- AMS
- Attendance
- 20,000 visitors
Live rates near the venue
Recommended Hotels for Business Travellers
Free cancellation first
Flexible rooms prioritised so plans can change without penalty.
Company tax invoice
Itemised invoice billed to your company, emailed the moment you book.
Stay close to the venue
Hotels ranked by walking distance to the halls.
Lock today's rate
Reserve at the current price and book several rooms for the team.
Plan your stay
Rates shown for the event window, Mon, Jun 12 → Fri, Jun 16 (arrive the day before, leave the day after) — or choose your own dates above.
Hotel rates near major event venues rise as the dates approach and the closest hotels sell out first. Booking a free-cancellation rate early locks the price with no downside.
On the map
The venue, your hotel options and where to eat — all in one view. Tap the map to explore it full screen.
Booking hotels for a team or company?
Book several rooms near Jaarbeurs Utrecht, keep every stay on a free-cancellation rate, and add your company name and tax number at checkout to receive an itemised tax invoice for your accounts, emailed the moment you book.
- Itemised company tax invoice, emailed instantly
- Bills to your company name and ABN / VAT / tax number
- Free-cancellation rates prioritised for changing plans
- Book multiple rooms for the team in one place
Send this page to colleagues so everyone books their own room near the venue, all at today's rate.
Planning a larger group? Email support@eventescapes.com and we will help you secure rooms near the venue.
Free VIV Europe Insider Guide
Do VIV Europe the easy way. Get our curated guide — plus first access to near-venue rooms before they sell out.
- The best hotels within walking distance of the venue
- Where to host clients for dinner near the halls
- How to beat the sold-out fair-week rooms
We'll email your guide and occasional VIV Europe hotel deals. Unsubscribe anytime.
Need to expense this trip? Business invoices available at checkout.
Where to eat during VIV Europe
The Jaarbeurs sits right beside Utrecht Centraal, and the city's dining heart is a 10 to 15 minute walk or one tram stop across the tracks along the Oudegracht canal, where historic grand cafes and restaurants line the water.
Restaurant Karel 5
Fine dining, French influenced
City centre (Grand Hotel Karel V, Geertebolwerk), about a 15 minute walk from the Jaarbeurs
Set in a historic former monastery with a walled garden, this is Utrecht's grandest dining room and the natural choice for an important client dinner. Opt for the seasonal tasting menu.
Tip: The garden terrace is lovely for a pre dinner drink in warmer months.
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Restaurant Blauw
Indonesian
City centre (Springweg), about a 15 minute walk from the Jaarbeurs
A well known Indonesian restaurant serving a proper rijsttafel, a spread of many small dishes that is made for sharing and easy conversation around the table. The rijsttafel is exactly what to order for a group.
Tip: The shared rijsttafel format makes it a relaxed, sociable option for hosting several guests.
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Winkel van Sinkel
Grand cafe, international
City centre (Oudegracht), about a 12 minute walk from the Jaarbeurs
A landmark grand cafe in a striking old department store on the canal, versatile for a business lunch, coffee or informal dinner with a broad menu. The canalside terrace is a highlight in good weather.
Tip: Central and hard to miss, it makes an easy meeting point after sessions.
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Stadskasteel Oudaen
Dutch and European, with its own brewery
City centre (Oudegracht), about a 12 minute walk from the Jaarbeurs
A 14th century city castle on the canal that houses a restaurant and its own brewery, characterful enough to feel like an occasion while staying relaxed. Pair a plate with one of the house brewed beers.
Tip: The upstairs rooms suit private group dinners; ask when booking for a larger party.
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The Streetfood Club
International street food
City centre (Nobelstraat), about a 15 minute walk from the Jaarbeurs
A lively, casual spot serving global street food from tacos to bao and curries, good for a quick, low cost meal with the team. Order a few plates to share across the table.
Tip: Easygoing and fast, a good choice when you want something informal after a long day.
Open in Google MapsWhile you're in Utrecht
Compact, canal laced and central, Utrecht offers Eredivisie football and a landmark concert hall on its doorstep, with Amsterdam and the coast a short train ride away.
FC Utrecht at Stadion Galgenwaard
Top division Dutch football at one of the loudest stadiums in the country. The home end brings serious atmosphere on a matchday evening.
Find ticketsConcerts at TivoliVredenburg
A striking multi hall venue in the city centre programming everything from pop and rock to jazz and classical, most nights of the week. There is almost always something on.
Find ticketsNetherlands Film Festival
The national showcase of Dutch cinema takes over Utrecht's theatres and squares for ten days, culminating in the Golden Calf awards. Great for an evening screening between meetings.
Find ticketsDutch Grand Prix at Circuit Zandvoort
Formula 1 returns to the dunes at Zandvoort, an easy train hop northwest via Amsterdam. Expect a sea of orange and a party atmosphere all weekend.
Find ticketsFixtures recur each season; exact dates for your fair week are confirmed at ticket search.
Getting there
Arriving via Amsterdam Schiphol (AMS)
- Amsterdam Schiphol is the nearest major airport and connects to Utrecht by direct, frequent trains.
- Direct trains from Schiphol to Utrecht Centraal take around 30 to 40 minutes, and Jaarbeurs is right beside the station.
- A taxi or rideshare from Schiphol to Utrecht typically takes around 40 to 50 minutes depending on traffic.
Getting around during VIV Europe
Public transport to Jaarbeurs Utrecht
- Jaarbeurs sits directly beside Utrecht Centraal, so from most of the Netherlands you can walk from the train to the halls.
- Utrecht's compact centre, trams and buses make it easy to move between your hotel and the venue.
- Use an OV chipkaart or contactless payment on Dutch public transport, or the national train app to plan connections.
Taxis, rideshare and cycling
- Taxis and apps such as Uber and Bolt operate in Utrecht and can drop you at the Jaarbeurs entrances.
- The Netherlands is famously cycle friendly, and bike hire is a quick way to move around the flat, compact city.
- Because the venue is beside the station, most visitors simply arrive by train, so factor rail timetables into your mornings.
Visa & entry
Entering the Netherlands
- The Netherlands is part of the Schengen Area, so entry rules depend on your nationality and many visitors can enter short term without a visa.
- Travellers from outside the visa exempt list generally need a Schengen visa arranged in advance through a Dutch mission.
- Carry a passport valid for the required period and be ready to show proof of accommodation and onward or return travel.
Entry requirements change and vary by nationality, so always verify the current rules with an official Dutch government or embassy source before you book.
First time at VIV Europe?
- Jaarbeurs is right next to Utrecht Centraal, so arriving by train is usually faster and easier than driving.
- Utrecht is a small city with limited hotel stock, so book early to stay close to the venue during fair week.
- Register for your badge online before you travel to skip the entrance queues on the opening morning.
- Amsterdam is a short train ride away, so consider it as an overflow base if Utrecht rooms are scarce.
Insider tips from repeat attendees
- Staying within walking distance of Utrecht Centraal puts you steps from the halls and the fastest transport links.
- If Utrecht sells out, base yourself in Nieuwegein or along a direct train line and commute in quickly.
- Bring business cards and a catalogue link, as protein sector stands get busy and buyer conversations move fast.
- The Utrecht canals and old centre are lovely in June, so leave an evening to enjoy the waterside restaurants.
VIV Europe travel FAQs
When is VIV Europe 2028?
VIV Europe takes place 13 June to 15 June 2028 at Jaarbeurs Utrecht in Utrecht, Netherlands.
Where is VIV Europe held?
VIV Europe is held at Jaarbeurs Utrecht in Utrecht, Netherlands. The nearest airport is AMS.
Where should I stay for VIV Europe?
Staying near Utrecht Centraal puts you within walking distance of Jaarbeurs and the fastest links. Nieuwegein, the wider city centre and even Amsterdam by train are good overflow options. On Event Escapes you can sort hotels by distance from the venue.
How early should I book my hotel?
Book early. Utrecht is a compact city with limited hotel stock, so around 20,000 visitors fill rooms quickly and rates rise, making a free cancellation rate booked ahead the safest choice.
What is the nearest airport?
Amsterdam Schiphol Airport (AMS) is the nearest major airport, connected to Utrecht by direct, frequent trains in around 30 to 40 minutes.
How do I get to the venue?
Jaarbeurs Utrecht sits directly beside Utrecht Centraal, so most visitors simply take a train and walk to the halls. From Schiphol, direct trains reach Utrecht Centraal in around 30 to 40 minutes.
Do I need a visa to visit?
It depends on your nationality. The Netherlands is in the Schengen Area, so many travellers enter short term without a visa while others need a Schengen visa in advance. Always confirm with an official source before booking.
💳 Pay Weekly: available for this trade fair
Book your VIV Europe hotel today. Pay over time.
Pay a small amount today and your hotel is confirmed instantly. Then pay the rest in up to 16 easy weekly payments, all finished before you check in. No interest. The price you see is the price you pay. For approved business travellers, on rooms with free cancellation.
Book now, pay later
Pay Weekly: how it works
Book your VIV Europe hotel now with a small first payment and pay the rest in easy weekly payments, all finished before check-in. Today's rate is the price you pay. No interest, no credit check.
Need a hotel booking confirmation for your visa application? Just ask on WhatsApp and we will send one across.
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Quick check, instant link
We run a quick eligibility check and send your booking link to WhatsApp and email straight away.
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Pick your hotel, pay week one
Tap your link, create your password, choose your hotel near the venue and make your first weekly payment. Confirmed instantly.
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We handle the rest
Your remaining payments are charged automatically each week. We remind you before every payment, and everything is paid before check-in.
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Same hotel, same dates, same room type, publicly available price.
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Setting up is free. No payment is taken until you pick your hotel and make your first weekly payment.
Pay Weekly: common questions
Do I pay any interest?
No. There is no interest and no extra charge. Your plan total is exactly the hotel price shown when you book. The only fee we ever charge is a processing fee on cash refunds (see 'What fees apply?').
How many payments can I make?
Depending on how far away your trip is, you can split your booking into between 2 and 16 weekly payments. The exact schedule is shown before you book.
What happens after I pay my deposit?
Your hotel is booked and confirmed immediately. You receive your booking confirmation and your full payment schedule by email, and the remaining payments are charged automatically each week.
How are the weekly payments taken?
Automatically. After your first payment, each weekly payment is charged to your saved card, and we send you a reminder 2 days before every charge. In a few countries where automatic card charges are not allowed, we email you a secure payment link each week instead. You can switch to a different card at any time.
Can I pay early?
Yes. Sign in to your Event Escapes account at any time and pay off your remaining balance in one payment, whenever it suits you. There is never a fee for paying early.
What happens if I miss a payment?
We retry your card automatically and email you a secure payment link so you can pay another way, plus a final notice with one link to clear the remaining balance. If the plan still cannot be completed, we cancel the room before its free-cancellation deadline and everything you have paid goes into your Event Escapes Wallet in full. You never lose the money you have paid. You can turn that credit into a cash refund at any time (the processing fee applies).
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